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What’s the Magic Hiding in YOUR Camera Roll?
We tend to think the moments worth preserving are the big ones. Weddings. Birthdays. Graduations. Anniversaries. Vacations. Milestones. The moments when everyone knows to pull out a camera. But lately, I’ve been thinking about the other ones. The wonderfully ordinary ones. The photographs that might not mean much to anyone else — but make you laugh the second you see them because you know the story. Like Jordy. My friend took her dog, Jordy, for a walk. Nothing particularl

Suzi Scher
Aug 313 min read


AI is My Paintbrush
A photograph captures what the moment looked like. Magic Moments™ captures what it felt like. Here's what I mean. Not long ago, a woman stepped onto a TEDx stage. The photograph from that night shows exactly what you'd expect: polished, composed, confident. A woman who clearly belonged up there. But that's not the story she tells when she talks about that night. “I was so nervous I felt like I was sweating buckets. I had frogs in my stomach, and one crawling up my thr

Suzi Scher
Aug 191 min read


What the Heck is "Human Strategy, Smarter AI™"? And What Does PlumOG Mean by "AI with a Soul™"?
Fair question. I get it a lot. You see 'AI consulting' and your eyes glaze over. But PlumOG isn't your typical AI firm. Human Strategy, Smarter AI™ means we start with YOU — your goals, your team, your vision. Then we bring in AI to amplify it.

Suzi Scher
May 144 min read
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